Enduro Solutions
The intelligence layer for cross-border trade.
We are building Enduro IQ, a cross-border trade intelligence platform for small and midsize companies operating between the U.S. and Mexico — reducing how fragmented the process is, from assessing a market and finding partners through compliance and executing the transaction.
Enduro IQ is in active development. We are in customer discovery and are not yet selling software.
Why the U.S.–Mexico corridor
$872.8B
U.S.–Mexico goods trade in 2025, up from roughly $839.9B in 2024.
#1
Mexico is the largest U.S. goods trading partner — about 16.4% of total U.S. goods trade.
50,000+
U.S. SMEs exported more than $107B in goods to Mexico in 2023.
USMCA
The 2026 joint review remains unresolved. The agreement stays in force while issues are worked through.
Sources: USTR Mexico trade profile (2025 goods trade); U.S. Census Bureau Top Trading Partners (2026 year-to-date); USTR/Commerce/SBA USMCA SME Dialogue (Nov. 2025); USTR statement on the July 1, 2026 USMCA joint review.
The problem
SMEs don’t lack software. They lack an integrated decision and trust layer.
Large enterprises absorb cross-border complexity with compliance teams, analysts and established logistics networks. Smaller companies carry the same requirements without the same infrastructure.
Market intelligence
Unclear foreign demand, buyer quality, price expectations and channel strategy.
Compliance
HS classification, origin rules, documentation and changing policy create real risk.
Counterparty trust
Limited confidence in buyers, distributors, suppliers and service providers.
Execution
Email, PDFs, spreadsheets and phone calls leave weak visibility into status.
Partner discovery
Finding qualified brokers, forwarders and distributors stays relationship-heavy.
Enduro IQ — in development
A guided market-entry and transaction-readiness workspace.
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01
Profile
Company, product, target region and current trade experience.
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02
Assess
Market attractiveness, classification cues, compliance checklist and risk factors.
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03
Prepare
Extract and validate commercial documents; identify what is missing.
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04
Connect
Surface qualified partner types and candidate providers.
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05
Execute
Track milestones, decisions, exceptions and partner handoffs.
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06
Learn
Capture outcomes and feedback as corridor intelligence.
Where we are
What we’re trying to learn right now.
We are in active customer discovery — talking with exporters, brokers, freight forwarders, manufacturers and economic-development organizations actually operating in the corridor, to understand where companies lose the most time, money and visibility.
We would rather build from what operators tell us than from what a business plan assumes. If you work in this corridor, a half-hour of your perspective is genuinely valuable to us.
Request a conversationQuestion 01
What are the three ugliest recurring problems in U.S.–Mexico trade for smaller companies?
Question 02
Where does information get duplicated, lost, manually re-entered, delayed or misunderstood between exporter, forwarder, broker, carrier and importer?
Question 03
What do brokers and forwarders ask their SME clients for over and over again?
Who this is for
U.S. companies trading with Mexico — or seriously evaluating it.
Profile
- Roughly 10–500 employees
- Already exporting to Mexico, supplying a company operating there, or evaluating it within 12 months
- Products with real documentation, classification, origin or distributor complexity
- No large internal trade-compliance function
Verticals we are testing first
Automotive & components
Origin, supplier coordination, documentation, tariffs.
Industrial machinery & materials
Market discovery, distributor search, classification.
Medical devices
Regulatory and document readiness, trusted partners.
Electronics
Complex supply chains and economic-security scrutiny.
How we think about AI
Automate the routine. Escalate the consequential.
Enduro IQ is designed to automate routine analysis while clearly identifying uncertainty. High-risk classification, customs, sanctions, legal and financial questions are escalated to qualified professionals or licensed partners. We treat that as product quality and liability discipline, not a limitation.
- Retrieval from attributable sources before generation
- Structured outputs for classification and extraction
- Confidence thresholds and escalation for high-risk cases
- Audit trail from source to model output to human decision
Enduro Solutions is a software and intelligence company. We are not a customs broker, a freight forwarder or a lender. Those functions are handled through licensed partners.
Get in touch
Request a 30-minute conversation.
Whether you export, clear customs, move freight or work with companies that do — we would like to hear how the corridor actually works for you.
Errol Rochester — Founder
Helpful to include
- Your organization and what you make, move or clear
- Whether you trade with Mexico today, or are evaluating it
- A couple of times that suit you for a 30-minute call